I help ambitious experiential work get made.

The world's largest traveling car show, hunting the one garage build that becomes a die-cast. Rebuilt, re-routed and re-crewed every season for eight years.

A Troubadour-inspired fan environment built inside Sphere for the band's Las Vegas residency. New venue, new rules, no precedent to copy from.

An invite-only daytime launch party in Miami for hundreds of guests, celebrating a new expression from the brand. All pink, full build, one afternoon.

A life-size Hot Wheels Porsche parked outside San Diego Comic-Con as the brand's photo op. Two car brands, one footprint, the loudest fan crowd in the country.

A coffee shop turned live music room for Lollapalooza weekend, packed with more than a thousand fans. Festival city, fixed load-in clock, no second try.

Brand presence at the largest Web3 builder gathering in the country, from booth to side events. A crowd that smells marketing from across the room.

A trail running pop-up shop and oversized shoe installation at a Colorado ski resort. Remote site, borrowed power, mountain weather. Done twice.

An EV debut on a 100x100 CES floor, then a cross-country consumer drive tour for the same vehicles. Two very different builds, one program.

Google's annual product keynote for advertisers, staged for a live room and a global stream. Show calling, content flow and run of show under broadcast rules.